The Premier Entertainment Community for Men

Company Overview
Break Media is the Internet's premier entertainment community for men. It's five wholly owned branded properties (Break.com, Cage Potato, Chickipedia, Holy Taco and Wall Street Fighter) and the 37-site Break Men's Ad Network reach 35 million men worldwide aged 18-34 each month. Founded in 1998, Break Media offers advertisers unrivaled opportunities to market directly to a young, male demographic using innovative ad formats to introduce relevant brands to the audience either broadly or on a targeted, integrated basis.

Why Break Media?

• Quality of content, scale of reach and loyal audience (loyalty is roughly 4 x that of competing men's sites )
• 35 million + viewers a month along with deep integration on specific sites
• Customizable campaigns using innovative ad formats
• Ability to target different subsections and psychographics
• A single buy from a trusted source
• Edgy, engaging and targeted content

Break Media Owned Sites

• Break.com
  • Leading video entertainment site consisting of professional and user-generated content
  • 18 million users a month; highest audience loyalty and engagement within male demographic


• Holy Taco
  • Men's lifestyle site offering daily features on stuff relevant to guys - gear, gadgets, how-to and celebrity gossip
  • One of the top 20 men's lifestyle sites 6 weeks into launch, with over 1mm visits per month


• Cage Potato
  • Cutting edge, topical, and brutally funny, Cage Potato offers news, information and gossip about mixed martial arts (MMA)
  • The #2 stand-alone MMA site after only two months


• Chickipedia
  • World's first wiki-based database of famous chicks
  • Entirely user generated, user moderated making it the first female-only encyclopedia


• Wall Street Fighter
  • Men’s business news and financial tips for armchair entrepreneurs
  • Up-to-the-minute money news and service-oriented advice for men

Break Men's Ad Network Sites
Break represents a core group of network sites that target young men through various genres such as gaming, finance, comedy, and sports. Each site has a minimum of 150K visitors per month and a distinct male editorial voice.

Brands that have advertised on Break Media
Top brands have already partnered with Break and are reaping the benefits.

Break Media Company Background
When founded: June 1998
Headquarters: Los Angeles, CA
Staff: 75 full-time employees
Investors: Lionsgate Entertainment