Summer's here and Break Media's numbers are hotter than ever. The Break Media Network now reaches over 24 million unique users* every month through our expanding digital portfolio of over 60 premium properties that connect with men 18-34. We know guys. And guys know they can count on Break for the best content in gaming, sports, lifestyle, comedy, technology and entertainment. In this edition of newsBREAK, we highlight how Break is delivering male audiences to leading brands like Diet Mountain Dew and Denny's, as well as update you on our involvement in the Online Video ROI Council. We look forward to partnering with you to make this summer a sizzling success for your brands. Andrew Budkofsky SVP, Sales & Partnerships andrewb@break.com 212.626.6906 *Source: Nielsen @ Plan, Spring 2008 Online Video Proves to be a Significantly More Effective Form of Advertising Than TV Commercials Source: Millward Brown, cited by AdWeek: eMarketer, 2007. Diet Mountain Dew Intensifies "Surprising Facts" Campaign with Break When the Diet Mountain Dew team wanted to drive entries to its Surprising Facts user-generated content competition, they found a perfectly aligned property in Break.com's popular original series "Did You Know?" Break created three episodes of "Did You Know?" Set to music and images, "Did You Know?" videos showcase surprising facts around a variety of given topics such as law, taxes and the oil industry. Call it a Harper's Index for the digital age. Break promoted the series through a custom, branded channel. Additional homepage promotion also challenged audiences to create their own "Surprising Facts" video to reinforce Diet Dew's surprising differentiator: All of the intensity, none of the calories. Denny's and Break Serve Up After-Midnight Madness [with Hash Browns] All Summer Long As the tagline says, "Nothing Good Ever Happens After Midnight…Except at Denny's." In partnership with Denny's, Break is providing the video evidence in a summer-long promotion featuring the most hilarious, bizarre clips captured after midnight all to build awareness that Denny's is the place to go late night. Break's "Nothing Good Ever Happens After Midnight" Custom Channel -- going live in July -- will rivet audiences with night-crawling videos featuring the antics of stun-gunned millionaires and Spring Break moms getting their boogie on, among other embarrassments. The channel will showcase Denny's branding, drive viewers to Dennys.com and remind them that the only safe, delicious place to be after midnight is Denny's. Book-ending the campaign will be homepage roadblocks featuring all-day Denny's branding on Saturdays in June. And in August, Break's Custom Homepage Poll will ask consumers to decide which emerging rock band Denny's should feed and feature during an "All-Nighter" concert tour. Online Video ROI Council Bolsters Ranks with 10 New Member Companies Since Break began spearheading its efforts to standardize online video metrics, the Online Video ROI Council has been gaining huge momentum. Ten new powerhouse partners have joined the crusade toward measuring online video advertising's effectiveness, including: comScore, Vizu, Collegiate Images, Mediasmith, Media Contacts, Frank N. Magid Associates, Vibrant Media, Clearspring, Revision 3, ICON International, Generate, MediaStorm, and Gotuit. Compelling, original research studies are already underway. Stay tuned! You are receiving this email because you are a member of the Break Media community. For more information on Break Media, please contact us. Break Media: 311 N Robertson Blvd., Ste 917, Beverly Hills, CA 90211