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06/05/06

Amp'd Mobile Adds Leading Independent Free Video Site Break.com TV Channel to the Amp'd TV Network

LOS ANGELES, CA — Amp'd Mobile, the first fully integrated mobile entertainment company, announced a newly formed mobile entertainment channel called BreakTV that linearly broadcasts user submitted Internet content over mobile handsets from leading digital entertainment network Break.com. Continually providing subscribers innovative and unique content, Amp'd Mobile began exclusively streaming original Break.com content to next-generation broadband wireless handsets in early May where the channel has been one of the top most watched content channels in Amp'd Live. To date, Amp'd has built partnerships with top music and entertainment firms such as CBS, ABC, NBC, E!, MTV Networks' MTV, MTV2 and Spike TV brands as well as Break.com and UMG.

Hosted from the Amp'd Mobile broadcast studio by comedian Jo Koy, who recently headlined a college comedy tour developed by Break.com and Amp'd, the Break TV channel will continuously update with the most popular user submitted videos featured on Break.com.

"Co-developing a broadcast format based on the web's most popular category of video content with the Break.com team has resulted in a unique and compelling offering that serves each of our audiences," said Seth Cummings, Senior Vice President, Content for Amp'd Mobile. "Amp'd is ecstatic to add Break TV to our line up of 'firsts' in mobile."

"Break.com continually seeks to extend the reach of our short form user generated video content beyond the web," said Keith Richman, CEO, Break.com. "Powering exclusive content - into Amp'd Mobile's wireless broadcast network ensures we're on the forefront of offering mobile users unique access to our great comedic content anytime, anywhere."

About Break.com
Founded in 1998, Break.com is the Internet's leading cross-platform, digital entertainment network offering funny, original short-form free videos and pictures to millions of Internet users and mobile subscribers around the world. With more than sixteen million unique monthly browsers tuning in to enjoy the Web's largest and rapidly growing library of original videos and images, Break.com offers advertisers tremendous opportunities to market directly to a young, male demographic empowers its audience to become content providers with an easy to use platform that allows them to upload, distribute and monetize their original content, whether it is homegrown or commercial-grade. Alexa.com, a leading Internet ranking service, currently ranks Break.com in the top 80 most popular domestic web site and the top 300 in the world.

Break.com can be contacted by visiting http://www.break.com

Contact: Lisa Goodwin
Blanc & Otus
Ph. 415.856.5113 | breakpr@blancandotus.com

About Amp'd Mobile
Amp'd Mobile is the first integrated mobile entertainment company for youth, young professionals and early adopters, and the only 3G carrier in the US specifically targeting youth and young professionals. By leveraging the power of broadband wireless (EVDO), Amp'd Mobile offers traditional services such as voice and text within a completely fresh user interface designed specifically for the "mobile graduate" and third-generation (3G) technology. With a myriad of customizable options to meet each person's individual needs, as well as strategic alliances with top entertainment properties, such as MTVN and Universal Music Group, Amp'd Mobile brings a more relevant, personal experience to the wireless lifestyle with unique music, video, community, entertainment, sports and gaming offerings divided into various channels for quick and easy access. Amp'd Mobile is offered nationwide and more information can be found at www.ampd.com.

Contact: Liz Jaeger/Alfred Hopton
310.550.7776 | ljaeger@bwr-la.com / ahopton@bwr-la.com

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