Press Releases03/14/07 NBC Universal Digital Studios to Create Original Broadband Series for Leading Independent Free Video Site Break.com LOS ANGELES, CA and NEW YORK, NY — NBC Universal Digital Studios, a studio dedicated to creating original programming for a wide range of digital platforms, today announced that it will produce an original broadband series that will be exhibited on Break.com, the premier online entertainment channel for men. The announcement was made by George Kliavkoff, Chief Digital Officer of NBC Universal, and Keith Richman, CEO of Break.com. This represents the first time Break has joined with a major entertainment company to bring professionally produced content to its audience of 16mm unique monthly visitors. The ad-supported series offers brands a unique opportunity to sponsor original digital material that reaches a large audience of 15-35 year old men. The working title of the program is "Breakers," and it will feature beautiful women finding creative ways to break different objects. "We are excited to produce such a unique show that is perfectly targeted to Break's sizeable male audience," said Kliavkoff. "The series will not only deliver instant entertainment gratification to its viewers, but will also continue to demonstrate the value of professionally produced content for digital platforms." "This is a realization of our vision of combining the best in original user generated content with top professionally produced material to create the most compelling entertainment experience for our audience," stated Richman. "We are thrilled to be working with NBC Universal Digital Studios, which is rapidly becoming a quality brand name in online entertainment just as NBC Universal is in the traditional broadcast world." The series will launch in the second quarter of 2007. About Break.com Break.com can be contacted by visiting http://www.break.com Contact: Lisa Goodwin About NBC Universal Digital Studios Contact: Mary Ellen Mooney |
