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11/07/07

Break.com Makes Online Video Personal

New Features Give Consumers Control Over their Content Tastes & Discovery

LOS ANGELES, CA - November 7, 2007, Break.com, the leading online entertainment channel for men, has made online video more personal with the addition of two new features including the first recommendation engine for prosumer and consumer generated content, and a new customizable embedded video player for everyone from individual users to professional bloggers.

Increasingly consumers want online content available in real time that suits their interests and needs. Break.com's new recommendation system provides users targeted individual video choices based on their content preferences, likes and dislikes. Similarly, Break.com's new embeddable player allows the ever growing community of bloggers and web advertisers to offer their own users a more branded experience through the use of video on their site. With Break.com's easy to use to use toolset, they can show video through a completely customized player that highlights their own brand and unique personality.

"Incorporating search, discovery and personalization is becoming a crucial component of emerging digital media, especially for online video," says Keith Richman, CEO, Break.com. "We want to provide our users and content creators with the unique ability to personalize their own content, while being able to easily discover video that is the most appealing and relevant."

Ratings & Recommendations
Break.com's innovative recommendation tool is easy to use, keeps users connected, and provides members the most relevant content to their interests. Break.com uses a proprietary weighted heuristic based on a number of factors, including the type of video rated and its contents to ensure the most accurate matches to users' particular tastes.

The enhanced features include:

• Relevant Recommendations: Based on a users interest, Break.com will recommend other videos that suit their taste
• Rating History: Video rating history will be available on Break.com; users can look as far back as they wish to view a previously rated video
• Friends Ratings Function: Users can keep tabs on their friends by subscribing to their profile and be updated on the videos they rate

Customizable Embedded Video Player
Break.com's customizable embedded video player enables users, content creators and advertisers to completely customize the look-and-feel of their video. It's simple, to get started all members have to do is click on the 'Customize Profile' link. The customizable embedded video player offers bloggers and advertisers complete control over the player's colors and graphics. The player also comes with all the advanced features of Break's player including:

• TV-Style picture controls, for example resizing, centering, adapting color etc.
• Electronic Picture Guide within the player - Users can minimize the video they are watching while continuing to search for additional videos
• In-video grab-to-forward/rewind scrubbing - Users can rewind or fast forward the video with their curser within the video screen
• Keyboard shortcuts - Enables users to quickly pause, play, fast forward and a number of other actions from their keyboard
• Control over content, including deleting comments and blocking offensive users

About Break.com

Founded in 1998, Break.com is the Internet's leading cross-platform, digital entertainment network offering funny, original short-form free videos and pictures to millions of Internet users and mobile subscribers around the world. With more than eighteen million unique monthly browsers tuning in to enjoy the Web's largest and rapidly growing library of original videos and images, Break.com offers advertisers tremendous opportunities to market directly to a young, male demographic. Quantacast, a leading Internet ranking service, currently ranks Break.as the 67th largest domestic web property. For more information, please visit http://www.break.com.

Media Contact:
Lisa Goodwin
Blanc & Otus, PR for Break.com
lgoodwin@blancandotus.com
415-856-5113

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