Press Releases2/11/08 Break.com and Cage Potato Premieres Exclusive "What Would Kimbo Do?" Series LOS ANGELES, CA., February 11, 2008 - Break Media, the Internet's leading entertainment community for men, will premiere an original series starring EliteXC MMA fighter and Internet phenomenon, Kimbo Slice. The exclusive Break Media original series, titled "What Would Kimbo Do?", will be available on Break.com, Break Media's leading entertainment site for men, and on CagePotato.com, its leading site for mixed martial arts, beginning Feb.13, 2008. The premise of each 30- to 60-second Webisode focuses on a down-on-his-luck guy facing a series of everyday dilemmas, but rather than just grin and bear it, Kimbo steps in and handles it in his own special way. The series is presented in association with ProElite.com and sponsored by Showtime Networks in support of its upcoming EliteXC fight featuring Kimbo on Feb. 16, 2008. "We are excited and proud to work with Kimbo, one of the most popular and mythical figures for men aged 18-34," said Keith Richman, CEO of Break Media. "Kimbo remains one of the most searched-for celebrities among our audience and his videos have been seen more than 25 million times online - 10 million times on Break.com alone." About Break.com Break Media is the Internet's premier entertainment community for men. Its wholly owned branded properties (Break.com, Cage Potato, Chickipedia and Holy Taco) and the 12-site Break Men's Ad Network reach 35 million men worldwide each month. Founded in 1998, Break Media offers advertisers unrivaled opportunities to market directly to a young, male demographic using innovative ad formats that introduce relevant brands to the audience either broadly or on a targeted, integrated basis. For more information, please visit http://www.break.com.
About ProElite, Inc. ProElite, Inc. delivers the most exciting entertainment experience in the world of mixed martial arts (MMA) with live arena-based entertainment events, cable television programming on Showtime Networks and community-driven interactive broadband entertainment via the Internet. ProElite embraces MMA with the highest levels of honor, integrity, discipline and self-esteem, all the while remaining inclusive for fighters, fans and schools. ProElite's live fight division, EliteXC, delivers spectacular live MMA fight events that showcase the world's top fighters [elitexc.com]. ProElite's interactive business, ProElite.com, capitalizes on the growing popularity of the sport of mixed martial arts by building a community of mixed martial arts enthusiasts. In addition to streaming the most exciting live fights to the web, ProElite expands the fan base of the sport by providing a comprehensive set of online social networking tools for fans, fighters and organizations.ProElite.com - Empowering the Fight CommunityTM. For more information on ProElite please visit www.proeliteinc.com For more information, contact: Break Media ProElite Inc. |
