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2/26/08

Break.com to Feature Daily NBA Video Highlights
Daily NBA Content Now Available to Break.com's 18 Million Monthly Users

LOS ANGELES, Calif. Feb. 26, 2008 - Break Media, the Internet's premier entertainment community for men, today announced it will offer daily National Basketball Association (NBA) video highlights on Break.com throughout the remainder of the 2007-08 NBA Season. Break.com is a leading entertainment site with more than 18 million monthly users aged 18-34 years old, a prime demographic for the NBA.

"We are always looking to make premium content available on Break and are excited to be one of a select group of online video sites to distribute NBA highlights," said Keith Richman, CEO of Break Media. "The NBA recognizes the value of our audience and we look forward to providing our viewers with the latest highlights from the best basketball on the planet."

The NBA video highlights will be available at http://www.break.com/nba and includes a "NBA Highlights" channel on the site. The highlights will showcase the most stunning plays of each day and each week: the best assists, dunks and buzzer beaters. Break.com will also feature videos from the 2008 NBA All Star Game, including the Sprite Slam Dunk Contest, Foot Locker Three-Point Shootout, and T-Mobile Rookie Challenge and Youth Jam.

"NBA fans use the Web to get the latest scores and standings as well as follow their favorite teams and players," said Attila Gazdag, the NBA's senior vice president for Global Media Distribution. "The partnership with Break.com provides us with an additional outlet to distribute our content and reach to more than 18 million monthly viewers."

Break.com's new "NBA Highlights" channel will offer advertisers another channel on the site to target the coveted 18-34 year-old male demographic. Top brands including Axe and Lionsgate among others are already using Break.com to maximize their advertising campaigns.

Break.com is the leading video entertainment site consisting of professional and user-generated content, featuring a ratings and filter system that allows advertisers to align with the right content.

About Break Media
Break Media is the Internet's premier entertainment community for men. Its wholly owned branded properties (Break.com, Cage Potato, Chickipedia and Holy Taco) and the 12-site Break Men's Ad Network reach 35 million men worldwide each month. Founded in 1998, Break Media offers advertisers unrivaled opportunities to market directly to a young, male demographic using innovative ad formats that introduce relevant brands to the audience either broadly or on a targeted, integrated basis. For more information, please visit http://www.break.com.

For more information, contact:

Break Media
Lisa Goodwin
Blanc & Otus, PR for Break.com
breakpr@blancandotus.com
415-856-5113

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