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3/4/08

Break MediaBreak Media Acquires Wall Street Fighter
Leading Men's Entertainment Community Increases Reach to18-34 Year Old Men

LOS ANGELES, March 4, 2008 - Break Media, the Internet's premier entertainment community for men, today announced it has acquired Wall Street Fighter, a business news and financial humor website with more than 500,000 unique monthly visitors. Wall Street Fighter will now become part of the Break Media network, which reaches over 35 million men worldwide each month. Break Media is the industry's fastest growing vehicle for connecting advertisers with the coveted 18-34 year old male demographic online.

"On a daily basis, Wall Street Fighter provides business news in an entertaining, unique style that really resonates with 18-34-year-old men," said Keith Richman, Break Media's CEO. "Acquiring Wall Street Fighter expands the type of compelling content we offer to this group and further enables advertisers to reach this elusive male target."

Wall Street Fighter targets all men seeking business and financial information and adds another niche to Break Media's blend of rich and original lifestyle content. Daily posts on Wall Street Fighter include up-to-the minute business news, stock tips and quirky financial stories all written in a humorous, approachable style. Over the past month, Break Media has announced the development of three new websites (Chickipedia, Cage Potato and Holy Taco) as well as the Break Men's Ad Network, a network of third-party sites that together provide relevant, targeted content to men 18-34 across various genres such as gaming, comedy and sports.

About Break Media
Break Media is the Internet's premier entertainment community for men. Its wholly owned branded properties (Break.com, Cage Potato, Chickipedia and Holy Taco) and the 12-site Break Men's Ad Network reach 35 million men worldwide each month. Founded in 1998, Break Media offers advertisers unrivaled opportunities to market directly to a young, male demographic using innovative ad formats that introduce relevant brands to the audience either broadly or on a targeted, integrated basis. For more information, please visit http://www.break.com.

For more information, contact:

Break Media
Lisa Goodwin
Blanc & Otus, PR for Break.com
breakpr@blancandotus.com
415-856-5113

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