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6/25/08

Break Media Reports Record Growth and Launches New Video Syndication Platform to Solidify Position as Top Distributor of Premium Content Online for Men Aged 18-34
Company Sets Industry Benchmark in Ability to Connect Advertisers with Men Online

LOS ANGELES - JUNE 25, 2008 - Break Media, the Internet's premier entertainment community for men, solidified its leadership as the top provider of premium content to men aged 18-34 with a series of achievements during the first half of this year, including record high revenue growth and building out its vertical media network to over 60 sites. On the heels of this momentum, Break Media today unveiled a powerful new Video Syndication Platform that provides advertisers and content owners the opportunity to reach an engaged male audience that has turned to the Internet as its primary means of content consumption.

With the rise of the 'anywhere consumer,' Web properties must often look beyond their own walls to aggregate large audiences. Break Media's proprietary Video Syndication Platform expands the company's leadership position in video and allows for the easy distribution of content submitted via Break.com to relevant audiences on network and partner sites. This highly customizable system allows publishers to embed and monetize both Break.com and select third party video content on their sites, while offering a seamless user experience. Advertisers and content owners will be able to replicate television audience targeting and reach by selecting which sites their material will appear on, while having the ability to choose between desired ad formats.

"Men aged 18-34 are watching less television every month and are increasingly spending their time online," said Keith Richman. "Given this trend, Break's powerful Video Syndication Platform provides advertisers and premium content owners the most effective way to replicate the audience sizes and scale they achieved through other media."

Among the highlights for Break Media so far in 2008 are:

Significant Revenue Growth:

• Revenue increased overall by 200% from Q2'07 to Q2'08.
• Average advertising buys are triple the size compared to prior year.

Advertiser/Customer Growth:

• Added over 25 new customers since January, including leading brands such as Hershey's, AMP, Schick, Denny's, T-Mobile, Sprite and Full-Throttle through creating highly integrated and customizable advertising opportunities.
• Renewal rates of close to 100% with new campaigns from repeat buyers such as Anheuser-Busch, Jim Beam, Keystone Light, Lionsgate, Paramount, Sony Pictures, Universal Pictures and Warner Brothers.

Enhanced Content and Features:

• Expansion of content offerings into key verticals such as music, action sports, animation, gadgets, college sports and celebrity gossip.
• Thirty new premium content deals since January 2008, further establishing the company as a destination for all forms of content for men. New partners include: 23/6, BNQT.com, Collegiate Images, Comedy.com, FEARnet, Howcast.com, Hulu, Next New Networks, Revision 3, TokyoPop and Young Hollywood.
• Added new Video Syndication Platform, which allows content to be distributed as individual clips, a series or custom playlist for specific verticals on network and partner Websites.

Site Growth and International Expansion:

• Break Media Network now includes over 60 sites that target young men through various genres such as music, gaming, technology, comedy and sports.
• Break.com ranked in top five online video websites by Market Share of U.S. Visits.
• Break.com ranked number one independent online video website by Market Share of U.S. Visits.
• Break.com ranked as the #1 humor website, finishing in front of MetaCafe, College Humor and Comedy Central.
• Successful launch of four new branded properties (Holy Taco, Chickipedia, Wall Street Fighter, and Cage Potato).
• Break.com international expansion (localized for Spanish, German, Chinese and Korean audience).

Industry Achievements and Initiatives

• Formed the Online Video ROI council.

About Break Media
Break Media is the Internet's premier entertainment community for men. Its wholly owned branded properties (Break.com, Cage Potato, Chickipedia, Holy Taco and Wall Street Fighter) and the 40-plus site Break Men's Ad Network reach 35 million men worldwide each month. Founded in 1998, Break Media offers advertisers unrivaled opportunities to market directly to a young, male demographic using innovative ad formats that introduce relevant brands to the audience either broadly or on a targeted, integrated basis. For more information, please visit http://www.break.com.

Media Contact:
January Machold
Blanc & Otus, PR for Break Media
BreakPR@blancandotus.com
415-856-5127

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