Print Media
Los Angeles Business Journal
May 14-20, 2007
"Internet Killer"
What better platform for an original horror yarn called "The Internet Killer" could there be than the Internet?
Entertainment packager Ubiquity Partners has brokered just such a deal with Twisted Pictures, the production house behind the "Saw" movies, and Break.com, an entertainment Web site for men.
"Killer" will post online this summer. The 30 Webisodes will include "engaging opportunities for users to create their own content," according to Ubiquity. The episodes will add up to a full-length horror movie between 70 and 90 minutes long, said Keith Richman, chief executive of Break.com.
Advertisers can get in on the gore, too. The project will follow the TV business model of free content in exchange for viewers' advertising attention. However, for now Ubiquity declined to name any specific advertisers supporting the project.
"Digital media companies are eager to bring the skills of the established creative community to their sites, helping to build traffic and loyalty," says Eric Carlson, founding partner of Ubiquity.
Launched early this year, Ubiquity brings together established production companies, online distributors and brand advertisers.
The Twisted/Break.com deal follows Ubiquity's pact between Metacafe.com and Steven Bochco Productions that resulted in nearly four dozen original Webisodes of the online program "Café Confidential."
