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6/25/08

TV WeekBreak Media Adds Video Syndication Tools, Touts Growth

By Daisy Whitney

Online video network Break Media introduced a new Web syndication strategy for its male-centric content.

The Web company said it is rolling out video syndication tools to distribute content submitted to flagship property Break.com to additional network and partner sites. The self-service systems lets publishers choose episodes, series or vertical content types to carry.

Break Media also said its revenue has grown by 200% in the second quarter of this year compared with the same quarter last year, and that the average ad buy has tripled compared to last year.

Break has added more than 25 ad partners since January, including Hershey's, Schick, Denny's, T-Mobile and Sprite.

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