Print Media6/25/08
By Kathleen Break Media, an online entertainment destination for men aged between 18 and 34, has unveiled a revved-up Video Syndication Platform that was designed to enable interactive advertisers and content owners to reach an info-hungry audience that turns to the Net as its primary content source. The Video Platform expands Break's current offerings and eases distribution of content via Break.com to relevant audiences on network and partner sites. The platform is customizable, allowing publishers and advertisers to replicate TV audience targeting and reach by cherry-picking which sites the content will land on (they will also have a choice of ad formats). "Men aged 18-34 are watching less television every month and are increasingly spending their time online," said Keith Richman of Break. "Given this trend, Break's powerful Video Syndication Platform provides advertisers and premium content owners the most effective way to replicate the audience sizes and scale they achieved through other media." Break also announced record high revenue growth (200% in the second quarter year-over-year) and a freshly padded-out vertical media network of more than 60 sites (no including music, action sports and celeb gossip). Average advertising buys also tripled year-over-year, Break said. Break's branded properties include Break.com, Cage Potato, Chickipedia, Holy Taco and Wall Street Fighters. The Break Media Network reaches 50 million men worldwide each month. |
Break Media Launches New Video Platform