Print Media6/25/08
By Cynthia Turner Break Media is unveiling a new male-targeted video syndication platform today allowing advertisers and content producers to pull individual clips or series from Break.com and affiliated sites. The customizable system allows publishers to embed and monetize Break.com and select third party videos on their sites for use on blogs, profiles and other destinations. Break has been expanding its focus into new key verticals such as music, action sports, animation, gadgets, college sports and celebrity gossip this year and has signed a slew of content deals with popular online outlets including FEARnet, Hulu, NextNewNetworks and Revision 3. The company says ad revenue has increased 200% from Q2 '07 to Q2 '08 thanks to the additions of new brands such as Hershey's, T-Mobile, Schick and Full-Throttle. |
Cynopsis: Digital- Innovators and Startups