Print Media7/16/08
By Colin Gibbs Samsung Electronics Co. Ltd. is pushing its recently launched Instinct handset with a viral video campaign on Break.com The three-episode series features behind-the-scenes tours of Major League Baseball venues in San Francisco, Boston and Chicago, including footage taken with the handset. The site will offer one video a week starting today and will also be available through a branded channel on the device. Samsung tapped Break in an effort to reach 18- to 34-year-old men, according to Break Media CEO Keith Richman. The first installment of the series can be seen here. Samsung's carrier partner for the device, Sprint Nextel Corp., has also pushed viral marketing in an attempt to generate buzz for the device. The carrier is offering $20 to the first 1,000 people to feature the device in a home video on Youtube.com, with one entrant eligible for a $10,000 grand prize. The offer began on June 30 and is set to run through Aug. 1. |
Instinct Marketing Goes Viral