Print Media7/16/08
By Staff Samsung is partnering with male-focused video site Break.com to webcast a promotional video series dedicated to US baseball and entirely shot using Samsung's Instinct smartphone. The three-part series, entitled 'Ballpark Invasion', will take viewers on a virtual tour of three Major League Baseball arenas: Boston's Fenway Park, Chicago's Wrigley Field and San Francisco's AT&T Park. The episodes, which consist of short sequences, do not feature pre-roll or mid-roll advertising but Samsung is mentioned as the presenting sponsor, reports MediaWeek. The series will debut this week on Break.com and last for three weeks. The aim of the initiative is to reach a young male audience, which comprises the bulk of Break.com's user base. Samsung Instinct launched in the US last month using the Sprint Nextel network. The phone, which aims to compete with the iPhone, sells for USD130 tied to a two-year contract. |
Samsung Launches Branded Video Series on Break.com