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7/16/08

Break.com to Go On Ballpark Invasion

By Mike Shields

Break.com will launch on Wednesday (July 16) Ballpark Invasion, a three-episode, branded entertainment series sponsored by Samsung consisting of short vignettes, which take viewers behind the scenes of several Major League Baseball stadiums.

The show features a host and small crew touring the inner workings of a single prominent baseball stadium, taking Break's 18-34 year old male-heavy audience through it's various unique features, all while using the iPhone-challenging Samsung Instinct phone to shoot footage and take photos. For example, during the first episode, which features a look at the San Francisco Giants' AT&T Park, the show's host uses the Instinct to film himself sliding down a kids' water-slide within the stadium's playground.

As for pure ad messaging, the three-minute Webisodes do not feature pre-roll or mid roll video spots. Rather, Samsung is listed as a presenting sponsor at the start of each clip, and occasionally during the episodes a "Samsung Instinct Camera" text image appears in the upper right hand corner of the screen.

Besides AT&T Park, Break said it plans to feature Boston's Fenway Park and New York's Yankee stadium in future episodes of Ballpark Invasion.

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